Hey, I'm Alex Bon. I'm an email and launch strategist for 7-figure personal brands. I help teams understand why their campaigns work or fail... and fix it with copy that multiplies your authority and impact.Look, if you're a founder juggling a business, zoom calls, clients, team management, family time, etc etc.
AND now you also have to figure out strategic angles and copy??
Oh lawddd... go easy on yourself.Some of us literally spend all day obsessing over the words and ideas to make businesses like yours sell more.That's my thing. So you don't have to be in everything 24/7.



"It's given us not just time back, but headspace. We can actually focus on our zone of genius instead of worrying about the copy. Everything feels aligned now. The systems are in place so we can really scale."
— Michelle Staniland, InsideOut Wellness AcademyResult: Program enrolment increased by ~50% after implementing the full launch messaging system.
Every week, I send out Serious Play.It's my thinking practice on marketing, culture and influential work.Want in?
Don't lose the plot.
— Adam Cursio, A$34M+ Buyers Agent
Portfolio
To date, I've written copy for 7-figure coaches, a global startup accelerator, B2B tech platforms, and premium wellness brands.
When I'm not writing copy, I'm getting punched in the face (kickboxing keeps the ego in check), butchering Spanish with confidence, or swimming the Tenerife seas.
— Marie T, Founder of Adrenaline Marketers
Let's connect
If you want clarity on what's actually happening in your email campaigns or launches... let's talk.
Want to stay in touch?
© 2026 Alex Bon